William M. Kratzenberg

5442 Gallery Court
Atlanta, Georgia  30338


Phone: 770.394.0285

Cell: 770.329.8233

4/97 - Present


Consultant to Bowling Industry. Clients include Brunswick Corporation and various bowling proprietors most listed on web site www.bowlingservicesi Proprietor of 24 lane center, active pa rticipant in MU BIG (organization of chain operators), served four years on Board of Directors of Bowling Proprietors Association and remain on committees for member benefits and education and training.

12/92 - 4/97

Managing Partner, American Recreation centers, Sacramento, California

13 bowling centers acquired and operated for joint venture partnership with American Recreation Centers,a publicly traded company.

11/91 - 12/92

President, Louisiana Recreation, Inc.

Purchased and operated three bowling centers.

2/90 - 10/92

Senior Vice-President, AMF Bowling Centers, Atlanta, Georgia

Responsible for $53,000,000 sales, 2,500 employees.Operating Cash Flow 32.7%. Responsible for Marketing, Person nel, Service and Construction Departments and Food and Beverage operations.

3/82 - 1/90

Vice-President / Director of Operations, All American Bowling Corporation, Atlanta, Georgia

Responsible for bowling and food  service  business. Annual sales: $25,000,000. Profit improvement on existing business 41.2% in three years. Total Company profits grown 138.2%. Responsible for Operations, Marketing, Personnel and Service departments.

2/79 - 2/82

Director of Operations, Brunswick Corporation, Skokie, Illinois

Responsible for marketing and the operation of 250 company­-owned bowling centers with 6,000 employees. Annual sales exceeded   $120,000,000.   Direct    responsibility of Regional  Managers, Director of Marketing Services and National Food and Beverage  Manager.   Reported  to  Division President.

3/75 - 1/78

International Regional Manager, Brunswick Corporation,  Skokie, Illinois

Supervision of six District Managers with responsibility for 52 bowling center operations in the U.S.,Canada and Europe. Annual sales: $19,000,000. 1,800 employees. Achieved best R.0.S. of four regions.

2/73 - 2/75

District Manager, Brunswick  Corporation Charlotte,North Carolina

Supervision   of   11  bowling  center   managers.  Annual  sales: $4,000,000. 275 employees. Won the Divisions President's Aw rd for the greatest profit improvement of 25  districts  in  the  company.

1/71 - 1/73

National Merchandise Manager, Brunswick Corporation
Development of marketing programs for product sales in bowling centers. Responsible for sales promotion, advertising programs, point of sale materials, product selection, production scheduling and inventory control. Supervised in-plant vending operations. Annual sales: $1,200,000. R.O.S. 14%

1/68 - 12/70

Management Contract Representative, Brunswick Corporation
Developed the program structure and marketing concept to sell contract management services to investors.

9/65 - 12/67

Project Manager, Brunswick Corporation

Acquired bowling centers for company operation, negotiated leases and performed market and site evaluations to determine profit potential.

10/64 - 8/65

Market Development Manager, Brunswick Corporation
Developed marketing programs for bowling proprietors to improve the profitability of their business.

8/60 - 9/64

Sales Representative -Bowling Division, Brunswick Corporation
Annual sales $700,000 to $1,000,000

6/54 - 7/60

Route Salesman, Jays Foods, Chicago,Illinois

Sale of snack products to retail outlets; servicing accounts and new market sales responsibilities.


University of Cincinnati
Graduated in 1960,  Marketing, BBA


University of Wisconsin
- Product Manager Seminar
- International Marketing Seminar
- Sales Management Seminar


Brunswick Advanced Management Programs
- Role of the General Manager
- Utilization of Human Resources
- World-Wide Marketing


Harvard Graduate School
Strategic Marketing  Management